ClearBlue is launching a menopause testing kit
Clearblue is launching a Menopause Stage Indicator, which will combine women’s urine FSH measurements with their age and cycle history to indicate their likely menopause stage.
According to Clearblue Brand Director Leah Wood: “The topic of menopause has 10x more searches than fertility, yet only makes up 25% of the conversation size.”
She continued: “The silence around it is palpable and it’s our hope that if women have more information about where they are in their menopause journey, they’ll feel more empowered to turn up the volume, talk about it, and embrace this new stage in life.”
The results are stored on a free-to-download app and consumers can generate and print their personalised report to take to their healthcare professional. The app also allows women to track symptoms and cycles and offers educational content on the menopause.
