I Am Proud launched mascot Sami the Duck
Gen Z-favourite brand I Am Proud has introduced a mascot, Sami the Duck (they/them) and has been documenting the giant orange duck's adventures on TikTok in everyday moments such as after-work drinks or jumping on viral TikTok trends.
The brand said that Sami’s content has delivered 1.5m video views so far and has had over 40,000 acts of engagement across likes, comments and shares with a 500% increase in views.
Global Marketing Director, Nora Zukauskaite explained: “With the introduction of Sami, we are aiming to increase brand engagement by giving our brand a personality and inject a little humour which we are sure our consumers and community will appreciate. We know that engaged communities often increase loyalty and loyalty contributes to commercial success of the brand.”
