Clinique has hired an ophthalmologist
The brand has hired New York-based ophthalmologist Ashley Brissette, MD, MSc, FRCSC in a newly created role. Dr Brissette will join Clinique to help the brand educate consumers on the importance of eye safety, offer her expertise and guidance for NPD, and contribute to educational content for consumers and Consultants.
Clinique already had a focus on eye wellbeing with its Eye Promise rule, which ensured all its eye makeup products were ophthalmologist-tested and endured hundreds of rigorous safety evaluations to ensure they were safe for sensitive eyes and contact lens wearers.
Dr Brissette is set to feature in Clinique's new campaign for its High Impact High-Fi™ Full Volume Mascara.
Janet Pardo, Senior Vice President, Global Product Development at Clinique said of the collaboration: "We look forward to this partnership including the critical expertise and insights she brings in helping Clinique continue to carry out our commitment to safety at every step."
