Marketing & social media

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Hair care trends: what’s hot in 2024?

By Kirsty Doolan

What do hair care shoppers want right now? New research reveals the most popular brands, products, celebs and influencers that people across the globe have searched for this year…

The data showed that in 2015 almost two thirds (63%) of beauty and personal care launches were genuinely new products

Global beauty innovation has hit a 10-year low, says Mintel

By Kirsty Doolan

Data from the market intelligence company Mintel’s Global New Product’s Database (GNPD) showed that between January and May 2024, less than half (46%) of global beauty and personal care CPG launches were genuinely new products.

What do beauty consumers want right now?

What do beauty consumers want right now?

By Kirsty Doolan

New consumer research from Avon has given fresh insights on the skin minimalism trend, influencer fatigue & the ever-growing popularity of dupe products…

Williams said that monitoring daily feedback from her community/customers has been key to building her beauty empire

Lessons from TikTok Shop beauty superstar P.Louise

By Kirsty Doolan

Yesterday the UK beauty brand P.Louise broke records for the most revenue generated on TikTok Shop by a UK brand – earning £1.6 million in 24 hours. We asked founder Paige Williams for her top tips on selling through the ever-popular channel…