What? Lush’s Barbie popup
Where? Lush Studio, Soho, London
Lush is giving away free pink drinks at a Barbie™’s dreamhouse-inspired popup to celebrate its new Barbie™ collection. The brand has even turned its iconic black pots pink for the collab!
Lush said it had imagined what kind of products would live in Barbie’s bathroom cabinet and then brought them to life.
Scroll through to see more popups...
What? ELEMIS Cleansing Lab
Where? Covent Garden, London
In late July ELEMIS held a ‘cleansing lab’ to celebrate 10 years of its bestselling Pro Collagen Cleansing Balm.
The skin care playground was jam-packed with sensorial touch points and immersive experiences including a scent distillation station, balm booth, and research area. The Cleansing Lab also offered limited-edition Cleanse & Glow Facials and texture ester and experimental zone activations, where exclusive prizes were on offer.
What? The Ritual of Karma Summer Roadshow
Where? Cities across the UK: London, Bristol, Manchester and Edinburgh.
The popup featured interactive touchpoints for guests to learn more about its summer-inspired range, The Ritual of Karma.
Visitors could enjoy exclusive discounts, a ‘spin to win wheel’ with various prizes, and enjoy hydrating treatments using some of the collection's bestsellers.
What? Puig’s travel-retail popup for niche fragrance brand, L’Artisan Parfumeur
Where? Charles de Gaulle Airport, Paris
The brand highlights its French heritage and fragrances using storytelling elements and showcases its bestselling lines such the Soleil de Provence fragrance.
Visitors to the popup can get their perfume bottle engraved with a personalised message, or receive leather tag gift-with-purchase embossed with their initials. Gifts are then wrapped up with a leather cord and wax seal and sprinkled with dried flowers.
What? Sol de Janeiro’s travel-retail popup
Where? Copenhagen Airport, Denmark
The popup highlights the brand’s core product range, which includes Brazilian Bum Bum Cream and Brazilian Crush Cheirosa 62 Hair and Body Mist.
It also offers a lively world music playlist and features giant-size bottles of its iconic products, as well as photobooths with a backdrop of Rio de Janeiro beach.
Customers can sample the different body creams and mists, have polaroid photo taken and receive free ‘body positivity’ postcards and samples.
What? Charlotte Tilbury teamed up with Disney
Where? Selfridges, London
The cosmetics brand collaborated with The Walt Disney Company to mark its 100th anniversary. To celebrate it has launched limited-edition products and created a magical, fully-immersive popup, filled with games and photo opportunities.
