Sephora has launched a music collective to represent emerging artists
Sephora Sounds is a music collective to support emerging artists through Sephora’s social platforms. The beauty retailer said it: “seeks to amplify and support diverse voices in the music artist community and continues to enable creator representation.”
So far, the initiative has welcomed over 55 musical artists, who reflect the authenticity of Sephora’s broader beauty community, with more than half of the signed artists being BIPOC and female.
The program incubates new talent to create a “more welcoming and representative musicscape across Sephora’s social channels such as TikTok, Instagram and more,” said Sephora.
Artists within the programme will have their music featured in Sephora’s social content for followers to listen to, engage, and re-use in their own content.
Brent Mitchell, Vice President of Social Media and Influencers at Sephora said: “Inclusivity among creators doesn’t just end with beauty. We believe it should exist across all forms and industries, and that begins with giving voices a platform to be heard.”
