Using generative AI in content strategy
The robots in marketing: using generative AI in content strategy
Responsible use of AI held the spotlight at the AI Safety Summit, which took place in November in the UK.
In a bid to show a collaborative attitude towards addressing the potential risks of AI, 28 countries signed the ‘Bletchley declaration’, which stated that: “Substantial risks may arise from potential intentional misuse or unintended issues of control relating to alignment with human intent. These issues are in part because those capabilities are not fully understood and are therefore hard to predict.”
However, when used to complement human expertise, there are still many opportunities for beauty and personal care brands to use generative tools like Chat GPT and Dall.E 3 for ideation, content perfection, or simply to add a slice of avant-garde fun and surrealism to campaigns.
