Beauty technology: innovation and advancements in 2023
What’s coming next? Forecasting the future of tech-based beauty
We spoke to three Europe-based industry analysts to learn how technology could shape the beauty industry landscape in the upcoming years.
Canvas 8’s beauty expert Anita Bhagwandas said there is likely to be more bespoke product offerings and deeper product discovery, while Global Beauty Director at Kantar, Ashley Kang, said businesses will start to target ‘moments’ rather than consumer cohorts and that there is likely to be a switch to tech-powered professional treatments.
Growth of connected beauty and the use of IoT technology was a prediction from Associate Analyst at GlobalData, Sophie Mitchell, who also shared that while many beauty businesses had been investing in the Metaverse this year, she wasn’t so convinced of its great importance for the industry.
