Backyard beauty
As sustainability shifts focus to preservation, soil will be recognised as a vital resource to be protected and replenished.
Sustainable beauty brands will encourage caring for soil as we would our skin, implementing circular systems and regenerative farming and making use of ‘soil saviours’ such as microbes and worms.
“Soil and insects will be embraced as alternative and abundant sources of beauty ingredients, rich in skin-beneficial actives,” said Varga.
WGSN also highlighted that in terms of packaging, active compostable materials that release soil-beneficial elements such as nitrogen and potassium when composted will gain traction.
