Hangover beauty
The ‘hangover beauty’ trend references a more forgiving and honest approach to self-care that accepts that everyone overindulges at times.
For this trend, WGSN says that stressed-out beauty consumers will prioritise joy and pleasure in their wellness routines and push back against strict regimes that don't factor in fun or take real life into account.
“Fuelled by Gen Z's growing anti-wellness attitude, a new wave of brands is emerging that promotes indulgence and rejects the notion of sacrifice,” said Varga.
Low-maintenance ‘hangover’ beauty products are designed to address the effects of late nights and partying without judgment or hassle, and even include cosmetics that are formulated in a way that means you can fall asleep in your make-up without feeling guilty.
