Plant milking
According to WGSN, the need for alternative ingredient sourcing will drive a revolution in sustainable beauty and plant milking is set to emerge as one solution to this.
The environmentally friendly and non-destructive method will involve ‘milking’ the same plants several times a year. The alternative cultivation method uses aeroponic cultivation and the extraction of active ingredients from the plant's roots. It’s also 100% traceable, which will allow beauty consumers to follow their product origins throughout the entire supply chain.
“Appealing to our ‘Protopian’ beauty consumer persona, this sustainable method makes more with less, maximising yields and minimising land and water use,” said WGSN Beauty Director, Clare Varga.
