Beauty market advertising spend is down this year, but is also targeted wrongly meaning it is missing the point, according to information firm Nielsen, which highlights what needs to change.
The cosmetics company and the search provider announce a unique collaboration to launch animated, shareable Valentine’s Day e-cards powered by Google technology to capitalise on the emotive holiday.
Despite posting a slight decline in 2014, the Prestige Beauty market in France is holding strong at a tough economic time thanks to second half boosts in prestige perfume and make-up.
Anti-pollution products have been trending in the last year with many ingredients suppliers introducing their own answer; now French firm SEPPIC has released results of a study showing its Sepitonic M3 can work after just two hours.
The skin whitening market in Asia is a booming one but it is also one that can be misunderstood, particularly in the West or where cultural, social, and physiological behaviour is different.
They say a glass of wine a day is good for you. Well, more and more beauty brands seem to think so, basing whole natural or premium cosmetics ranges around grapes sourced from Italy.
Croda is rebranding it Keramimic 2.0 ingredient to Kerestore 2.0 to better position it in the market and highlight the use and benefits of its unique biomimetic keratin, and provide a greater individual identity within the marketplace.
More men in the UK are reaching for the hair dye as the practice becomes more accepted and breeds confidence; and this has helped to boost the nation’s hair colour market as sales tripled thanks also to the increased popularity of temporary products.
While the 'alphabet cream craze' undoubtedly epitomizes multi-functionality; BB, CC, and DD creams are just the tip of the iceberg. Therefore, Cosmetics Design has dedicated a forum to keep the industry up to date with the latest challenges...
Keeping skin moisturised and exfoliated promotes hair growth in the right direction and nurtures the follicles helping to treat and prevent ingrown hairs or ‘razor bumps’, according to a certified dermatologist.
The global natural personal care market could be due a boost in the coming years as brands begin to look at positioning themselves as ‘truly natural’ in order to gain the trust and acceptance of consumers.
A new product launching in the UK by Mio Skincare promises the ultimate on-the-go product whereby you can look after your skin, freshen up, but not need to worry about the time-consuming hassle of a shower, with its Clean Slate Workout wipes.
Last year it was Brazil and this year the in-cosmetics event will have a country focus on Turkey and the Middle East, at the event on April 14-16 in Barcelona.
A bad hair day can have a big impact and make women avoid doing things like wearing a hat, rolling down a window, or even getting intimate for fear that it will mess up their ‘do’. Apparently this is common, and the driving force behind Procter &...
Fragrance and ingredients player Symrise says it is aiming to tap into the fast growing Latin American consumer base with its newly launched Latina Connection program.
It could be something as simple as a spray of deodorant or a splash of perfume on your way out of the door, but it could end up improving your body image, a new study finds.
L2’s study from the holiday period, yet to be officially released, suggests UK brands are not effectively targeting consumers who like to buy gifts online.
As global cosmetic brands rush to tailor products to meet consumers’ needs in Africa; Datamonitor Consumer says there is an emerging audience that cosmetics firms should pay attention to – black African men.
Estée Lauder’s acquisitions of Paris-based Frédéric Malle and Le Labo have the potential to boost its share in the luxury market, and can take the niche brands global, according to market researcher Euromonitor.
A study carried out by Forrester Consulting revealed that consumer packaged goods companies like cosmetics, can achieve cross-channel growth by digitally collaborating with retailers and distributors.
BASF has identified the up-and-coming color trends and have developed its new effect pigment collection to help customers to create beauty care solutions to match this information.
The World Duty Free Group has expanded its luxury perfume option by launching an area dedicated to niche, designer fragrances in its Heathrow airport terminal five store.
'Manopause' refers to the declining testosterone levels in men from early middle age, resulting in lower energy and reduced strength and endurance. A segment personal care brands can tap into by addressing appearance issues.
There has been much debate recently over the use of organic standards and what effect this has on the cosmetics and personal care industry, with some for and some against. Here we ask two experts to provide their view…
It’s time to give up harmful business practices and reinvigorate beneficial strategies that will improve your company’s chances for success in the New Year.
Organisers of the event that recognises beauty brands efforts on the digital platform have opened the floor up to nominations for companies that have significantly invested in digital marketing throughout the year.
The world's first “smart deodorant” has been developed in electric form, according to Datamonitor. With the help of a mobile app, 'ClickStick' can calculate the right amount of gel deodorant needed – based on personal needs and activity...
Consumers want to relate emotionally to a fragrance and receive a personalised product and shopping experience, so this year will see the success stories emerge the companies that do this effectively.
It appears that UK consumers are concerned about skin ageing, but this is not reflected in their behaviour as few have adopted a daily routine; and this could be down to brands not connecting with the majority of people who are most interested in their...
The growing influence from the millennial generation means that beauty care players need to ensure they are engaging people to deliver a unique experience. With this in mind, CosmeticsDesign-Europe.com spoke with Verna Talcott at Dow Corning to discuss...
E-commerce has now become an integral part of the business of beauty as online sales grow and the landscape begins to change, according to a new study.
There is no doubt that 2014 was another exciting year in the cosmetics industry with much happening, and here we select our top stories of the last 12 months, touching on some of the hottest topics in EMEA.
Perfume is forever giftable; yet standby products like celebrity fragrance and eau de parfum aren’t necessarily the best sellers they once were. This year, specialty fragrance is putting a bow on it!
This Holiday season we noted the return of the beauty Advent calendar. The version for grown-ups has created new opportunities for cosmetic brands of late, particularly in 2014 with the rise of the festive ‘self-gifting’ trend.
As the Holiday season is upon us and we wave goodbye to another year (where did the time go?!) it is time to reflect on what happened in the industry and pick out the success stories and the underperformers.
Innovative beauty treatments and devices are the biggest growth drivers in the skin care market and will be the biggest influences in the foreseeable future, according to a new report.
Ingredients supplier Evonik has introduced its new VARISOFT EQ100 liquid conditioning agent to meet hair care market demands along with improved its sustainability profile.
According to market researcher Ceresana, convenience packaging is ripe in Europe and the use of composite films in particular is allowing for a further reduction of weight, saving resources and transport costs.
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