InnoCos Events will accept votes across 10 categories until January 23rd, nine of which are dedicated to beauty brand nominations.
The third annual event to be held in London on March 18th is a competition, according to organiser Irina Kremin, that will flag up brand's efforts in this area but also act as a reality check for cosmetic companies not investing enough on the platform.
#categories
Categories include 'Best Beauty Startup', 'Best Facebook', 'Best Twitter’, ‘Best Beauty Brand Online,' 'Best Beauty Blogger', 'Best Mobile App', 'Best Blog by a Beauty Brand', 'Best Online Video', ‘Best Pinterest', 'Best Instagram’, and 'Best E-commerce website'.
The 'Best Beauty Blog' category has been kept solely for individual bloggers.
According to Irina, top 5 nominees will receive an individualized email link to collects votes. It can be shared on a brand’s website, blog, email or through social media to encourage customers, fans and user to votes and the final decision is 100% voter based.
Beauty executives can also pick up tips from presentations that will cover topics like; 'Mobile- the biggest challenge AND opportunity', 'Keeping an eye on the future: Disruptive Influences' and a panel discussion on 'Next Generation E-commerce: It’s all about getting there.'
Click here if you would like to nominate a brand, retailer or blogger that has significantly invested in digital marketing throughout the year.
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Previous #beauty20 awards have seen Lancôme and Dove take home top prizes and big players like Coty and L'Oreal reveal how they are best connecting with the online consumer.
Last year, Lancôme was awarded first place in the 'Beauty Brand Online' category whilst Dove's 'Real Beauty Sketches' ad took home the 'Best Online Video', Maybelline scooped up the award for 'Best Twitter' and L'Occitane was placed first in the 'Best Mobile App' category.