Hair care

Weleda has created a small internal startup to build out fresh innovations across packaging and formulation [Getty Images]

Big Brand Talks – In Conversation with Today’s Beauty Leaders

Weleda R&D chief: ‘We’re trying to switch our way of innovating’

By Kacey Culliney

Swiss natural and organic beauty brand Weleda has formed a small-scale internal startup to speed up product development and market testing, presenting a very new way of working, its R&D head says.

Lush has a sense of activism embedded into its culture, from its founders through to everyday employees, which has helped accelerate change [Getty Images]

Sustainable Cosmetics Summit 2022 Paris, France

Lush exec: ‘If you want to make change, hire activists’

By Kacey Culliney

Hiring activists is a sure-fire way to accelerate environmental and sustainable change in a beauty business, and it’s a strategy that has worked well in driving impact at Lush so far, says its earth care strategy lead.

The next five years will see plenty of change in beauty tech - a fast-evolving space with significant opportunities gaining momentum worldwide [Getty Images]

Beauty 4.0 forecast: 7 trends to watch in beauty tech before 2027

By Lynda Searby

Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.

Kao Corporation says carbonated water improves the efficacy of its curl-loosening technology in shampoo, offering consumers better styling control post-wash [Getty Images]

IFSCC CONGRESS 2022 LONDON, UK

Curl power: Kao Corp uses carbonated water to improve active shampoo

By Kacey Culliney

Japanese personal care major Kao Corporation has blended carbonated water into a shampoo formula for curly hair to improve the penetration and effectiveness of its curl-loosening ingredient, offering better style control at the washing stage.

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