‘Natural’ will continue to be a popular product claim across beauty and personal care this year, but as consumer education deepens and concerns broaden, industry will have to be smarter about what attributes it spotlights, says a beauty expert.
A round-up of CosmeticsDesign-Europe’s most-read news from August 2020 shows high engagement around the preliminary EU opinion on titanium dioxide safety and lots of interest in big brand sustainability and innovation efforts.
Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.
Over the next two years, consumers will use hair colour to express individuality as mask-wearing becomes the new normal in a post-COVID world, propelling a raft of opportunities in DIY hair treatment and dye kits, says WGSN.
The global squalene market will surge in the next five years, driven by increasing demands for high-quality natural cosmetics and interest and innovation in biosynthetic alternatives, a report says.
Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
Digital retail moguls Alibaba and Amazon will grasp the lion’s share of a burgeoning online health and beauty category over the next five years, and brands must seriously consider shifting onto these platforms, says a retail expert.
After a difficult start to the year with COVID-19, the beauty and personal care category is set to see sales soar as usual during the Christmas holiday season with consumers maintaining spend and shopping online, according to marketing firm Rakuten Advertising.
Consumers will increasingly seek out the safety of cosmeceuticals and the comfort of natural products in the long-term due to the novel coronavirus (COVID-19) disruptions, says ingredients company BASF.
L’Oréal is one big beauty brand setting out on a race to the top in sustainability, but the path ahead won’t be easy – particularly when targeting consumer-use impact, says an expert consultant.
The adoption of social commerce is becoming more crucial for beauty brands as consumers are expected become more selective about their purchases amidst the economic fallout from the novel coronavirus (COVID-19) outbreak.
A compilation of CosmeticsDesign-Europe’s most-read news from July 2020 shows plenty of interest in post-COVID retail and product development opportunities, and lots of engagement on the closure of L’Oréal’s facial brush brand Clarisonic.
Fragrance consumers in Europe are looking for ‘fresh’ scents in their perfumes but manufacturers should go one step further; offering escapism and multi-functionality amid COVID-19 disruptions, says Mintel.
The year 2020 has been acutely shaped by health, political and environmental uncertainty, and fragrance manufacturers and brands must consider this on an emotional level when working to connect with consumers, says a fragrance marketing expert.
Natural and lab-made ingredients both offer great promise in fragrances, but industry doesn’t need to pick and choose – it can weave together nature and science with the right story, says Mintel.
There is a rising potential for stress-relieving adaptogens in beauty and personal care formulations as consumers seek out products that protect and heal – beyond traditional aesthetics, a beauty expert says.
Vegan was the third most popular product claim made across online global cosmetics last year, carved out by niche independent beauty brands. And the claim will continue its rise as mass beauty takes it on, says Euromonitor International.
Natural was the top product claim made across the online global beauty and personal care space last year, driven by a huge wave of new brands entering the market. But consumer interest in the space is fading, warns Euromonitor International.
In our final episode of the Clean & Ethical Beauty Video Series, we discuss how the events of today will impact how the clean and ethical beauty category might look in the future. Scroll down to watch episode 6.
Using collagen in beauty products – specifically ingestibles – is highly relevant amid today’s burgeoning consumer trend towards holistic health and wellness, says Mintel.
Perfume consumers are talking a lot about fruity notes, less about herbal and citrus scents and more about sustainable ingredients in online reviews and social media engagements – conversations AI data specialist Revuze says will soon convert to purchase...
In this episode, Yve-Car Momperousse of Kreyol Essence and Emma Dawes of the Soil Association talk about how important supply chains and certifications can be in the clean beauty movement. Scroll down to watch the video.
Beauty brands have the opportunity to innovate and develop do-it-yourself products as consumers are increasingly looking such products for well-being entertainment during the novel coronavirus (COVID-19) pandemic.
Independent beauty brands are fiercely nimble and highly engaged with their consumers, which has given them power to face business difficulties during the coronavirus (COVID-19) crisis, an indie expert says.
Vegetable accords and fresh spices are primed to be a big fragrance trend in the coming years, creating mouth-watering and airy sensations for the wearer, says Eurofragrance’s senior perfumer.
Beauty has weathered waves of uncertainty during the ongoing coronavirus (COVID-19) pandemic, and pop-up stores or curbside pick-up locations could be the key to a much-needed business boost, say two retail experts.
Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge, but there are plenty of clear opportunities when navigating this space. Scroll down to watch...
A compilation of CosmeticsDesign-Europe’s most-read news from June 2020 shows significant interest in big brand innovation, including L’Oréal’s paper tube roll out and Coty’s perfume patent, as well as high engagement on M&A news and brand ranking...
In this installment of the Clean & Ethical Beauty Video Series from CosmeticsDesign, Editor Deanna Utroske speaks with Luciana Coutinho of luluble and Alison Cutlan of biophile skincare to find out what goes on in the laboratories where clean beauty...
The 2020 global health and financial crisis have accelerated the use of digital technology and data around the world, regardless of demographics and across industries. But the next-generation of consumer-held skin care technology wasn’t manifest by a...
The Ohio-based health and hygiene company making Purell brand hand sanitzer, hand soap, hand wipes and surface disinfectant spray is working around the clock and expanding into new facilities to manufacture these sought-after personal care and cleaning...
In the second episode of our Clean & Ethical Beauty Video Series, we speak to two beauty trailblazers to find out what are the opportunities and challenges they have experienced in the beauty and personal care market. Scroll down to watch Episode...
The ongoing coronavirus (COVID-19) pandemic has accelerated and morphed consumer trends globally, with most shoppers now seeking out beauty brands and products perceived as clean, ethical and community-focused, experts say.
Clean and ethical beauty has evolved significantly in recent years, fuelled by various environmental, societal and business factors, but why does this burgeoning category matter more today? Scroll down to watch Episode 1.
Female shoppers worldwide want greater labelling transparency on clean beauty products, with many claiming brands do not provide sufficient ingredient information on-pack, a survey finds.
The ongoing coronavirus (COVID-19) crisis has accelerated and morphed consumer trends, catapulting safety and hygiene to the fore and increasing the relevance of blockchain and biotech in beauty, says a trends expert.
Beiersdorf-owned Nivea remains the most chosen beauty and personal care brand in Europe and the only one purchased by over 50% of households – an impressive feat for any global brand, says Kantar.
A compilation of CosmeticsDesign-Europe’s most-read news from May 2020 shows significant interest in COVID-19 skin research, and high engagement on in-depth analysis around changing beauty opportunities amid coronavirus and morphed retail landscapes.
The beauty retail landscape has morphed dramatically during the ongoing coronavirus (COVID-19) crisis, with brands forced online and cross-channel marketing more critical than ever in what will soon become the new normal, an online marketing expert says.
Colgate, Lifebuoy and Sunsilk are the most chosen beauty and personal care brands in the world, but Nivea steals the top spot in Europe, according to Kantar Worldpanel’s 2020 Brand Footprint.
Consumers are talking a lot about moisturising, vitamins and DIY in beauty, with all three topics trending positively in global customer reviews, according to AI data specialist Revuze.
Consumers worldwide find vitamins, fruit and vegetable extracts the most appealing beauty ingredients, but there are others they remain wary of or confused by, according to GlobalData.
The global luxury goods market will shrink dramatically in the face of the ongoing coronavirus (COVID-19) crisis, with significant downgrades expected in Switzerland, Germany, Italy and France, says Euromonitor International.
UK health and beauty retailer Superdrug has reported a significant uplift in DIY hair colour kits and self-care facial masks and body creams during coronavirus lockdown, signalling continued consumer interest in looking and feeling good, it says.
Dutch supplier Forestwise says interest in Illipe butter for its use in solid formulations is on the rise as the trend for sustainable beauty increases – and has opened a new site in Indonesia to meet demand.
Despite initial stockpiling of many fast-moving consumer goods (FMCGs) at the start of the coronavirus crisis, subsequent usage patterns reveal many consumers are disengaging from colour cosmetics, fragrances and styling – discretionary categories that...
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.
The beauty and personal care industry has long advocated wellbeing and positivity and this messaging is now more relevant than ever with the ongoing coronavirus (COVID-19) pandemic, says Mintel.
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
Consumer interest in topical probiotic cosmetics is rising, presenting opportunity to target niche skin conditions and push hard science before establishing relevance in the wider wellness market, an expert says.
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