New 3D video tool could transform how we communicate product efficacy
Cydolia, a Paris-based beauty tech company that specialises in 3D acquisition, analysis, and reconstruction of skin properties, has released what it calls “a groundbreaking video that showcases our innovative 3D simulation and visualisation technology, based on clinical trials data.”
The company said that for the last decade it had already been working alongside leading cosmetic businesses, including L’Oréal Group, Chanel, and Beiersdorf, offering a similar method that used a portable 3D acquisition device and created images, rather than videos.
Setting new industry standards
According to Cydolia, this new video-based advancement will take the tech tool to the next level and help cosmetic brands “precisely showcase the benefits of their products across optical, metric, and mechanical skin parameters."
The video gives detailed visualisations, such as zoomed-in views of wrinkle reduction, acne diminution through heatmaps, and the firming mechanical effect of a cream.
These visualisations are customisable and can be applied to the digital double of a volunteer or a non-existing customisable digital human. For example, this can include different phototypes and skin types, along with other specific attributes that are compliant with the clinical trials.
Going forward, the company hopes that the new tech can enhance transparency and accuracy for cosmetic products, and also help beauty and personal care companies better inform and educate their customers.
CEO Cédric Guiard explained more: “The customisable simulations and visualisations we provide are all results of the clinical trial data on optical, metric, and mechanical parameters.”
“With our updated 3D acquisition device and evaluation framework, we wanted to offer the industry a path where beauty tech, scientific accuracy, and inspiring communication are bounded.”
