Kerfoot is part of the international French agro-industrial Avril Group company, its oleochemicals subsidiary. Cornelius Polska produces and shares specialty chemicals, additives and ingredients for the personal care, health and nutrition and performance chemicals markets.
Natural and organic oil market
The duo’s distribution agreement will see Cornelius Polska distribute Kerfoot’s bespoke personal care products throughout Poland to expand its European presence. Kerfoot Group’s speciality oil products have Soil Association, Kosher approved, British Retail Consortium (BRC) Food Grade A and Consumer Goods Grade AA accredited certifications.
Kerfoot and Cornelius Polska’s distribution agreement began on 1st July. It will support the distribution of a selection of Kerfoot’s speciality organic oils, namely its botanical extracts, carrier oils and essential oils. The natural and organic beauty space is an established trend within the personal care industries. By expanding in the Polish marketplace, the company’s oils will contribute to the growth of this megatrend.
Poland as a key market space
Sharing why it is important to deliver its range of natural oils to the Polish personal care market, Sarah Bradley, Chief Executive, Kerfoot, explained: “Poland is a key market for Kerfoot, with it being the sixth largest cosmetics market in Europe and offering significant growth potential for the business.”
The two brands explain that they joined forces based on their business strategies and mutual approaches to innovation, technical support and service delivery opportunities.
“Cornelius Polska is one of the fastest growing distributors in Poland and its long-standing reputation for offering quality, innovative products to a wide range of customers across the country aligns perfectly with Kerfoot’s diligent approach to being one of the leading providers of oils to the personal care sector,” described Bradley.
Strategic alliances
As part of Kerfoot’s overall strategy, the company is engaging with businesses and building
strategic partnerships with key global producers as it strives to answer consumer demands through meeting the needs of personal care names.
Innovation and high-quality manufacturing takes place through the production of its niche oils, on-site oil testing and storage facilities.
“Kerfoot is at the cutting edge of manufacturing and sourcing standard and exotic oils and we are delighted to have them on board. This partnership is an important step in extending the market opportunity in the fast-growing Polish cosmetics market and we are well placed together to offer great technical support and customer service to formulators across the region,” Piotr Wasilewski, Cornelius Polska Managing Director, confirmed.
