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Consumers are now prioritising credentials such as safety, transparency, ethical sourcing and looking for highly-personalised beauty products (Getty Images)

Special Edition: Natural Ingredients & Claims

Euromonitor: Natural beauty claims ‘might not be quite enough’ in 2020

By Kacey Culliney

‘Natural’ will continue to be a popular product claim across beauty and personal care this year, but as consumer education deepens and concerns broaden, industry will have to be smarter about what attributes it spotlights, says a beauty expert.

CosmeticsDesign Clean & Ethical Beauty Video Series Episode 4: Getting the message right

30-MINUTE WATCH – EPISODE 4

Clean & Ethical Beauty Video Series Episode 4: Getting the message right

By Kacey Culliney

Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge, but there are plenty of clear opportunities when navigating this space. Scroll down to watch...

CosmeticsDesign Clean & Ethical Beauty Video Series: Episode 2 – Behind the Brands

30-minute watch – Episode 2

Clean & Ethical Beauty Video Series Episode 2: Behind the Brands

By Amanda Lim

In the second episode of our Clean & Ethical Beauty Video Series, we speak to two beauty trailblazers to find out what are the opportunities and challenges they have experienced in the beauty and personal care market. Scroll down to watch Episode...