Among consumers spending on masks and driving the skin care subcategory are young men, according to Connecticut-based Mënaji. The company specializes in care and color for men and sees multi-masking as a rising trend.
The ramp up to one of the industry biggest event has begun with a press conference during its sister event, Cosmoprof North America, held in Las Vegas earlier this week.
A strong performance from cosmetics and fragrances, as well as retail division Sephora, helped buoy group sales that have been hit by poorer sales in the domestic market, France.
