Amazon.fr cashes in on growing internet retail sales for beauty products
The two new boutiques ‘Perfume and Beauty’ and ‘Health and Personal Care’ went on line earlier this week.
Perfume and Beauty will offer online consumers a wide choice of luxury brands such as Christian Dior and Giorgio Armani as well as skin care and cosmetics from specialised brands and organic and natural suppliers.
On visiting the Health and Personal Care boutique consumers will find products for hair care and hair removal from both big brand names and more specialised suppliers.
Now is the time to launch these boutiques, according to Amazon.fr spokesperson Stephanie Mantello Ward.
“In general, and especially now, customers are looking for good deals and we think they appreciate our work to bring them low-prices at every possible opportunity,” she told CosmeticsDesign.
“Our main goal at Amazon worldwide is to offer customers a large selection of products at the best price possible with a great shopping experience. To this end, we are always looking of ways to expand selection, and launching the Health & Personal Care Store and the Perfume & Beauty stores is just one more step toward this goal,” she added.
The launch of such products on the French site follows other Amazon sites around the world including the UK, US, Germany, Japan and China, which have been selling beauty products for some time.
Internet retailing in the cosmetics and toiletries sector has been enjoying positive growth in the past five years, according to market research company Euromonitor.
In 2003, internet retailing made up only 1 per cent of the total sales for cosmetics and toiletries in Western Europe (€565.3m out of €57469.6m), but in 2008 it accounted for 3 per cent of sales.
In France the percentages are slightly higher with internet retail now making up 7 per cent of the total cosmetics and toiletries sales (€755.2m out of €11154.4m), suggesting Amazon is right to cash in on this growing market.
