Marketing

MWV launches 'Amplify' based on consumer research

MWV launches 'Amplify' based on consumer research

By Deanna Utroske

The company intends the new dispensing solution, an airless pump-on-a-tube design, to go beyond functionally and to ensure consumers tangibly connect with a given product based on their sensory experience of the package.

Mass-market colour cosmetics challenging prestige

Mass-market colour cosmetics challenging prestige

By Michelle Yeomans

According to market researcher Mintel, while prestige colour cosmetics are recording the biggest growth in the UK, mass-market products still dominate categories such as nail polish and increasingly challenge their more luxurious counterparts.

Skin care devices work, but do we know about them?

Skin care devices work, but do we know about them?

By Andrew MCDOUGALL

New consumer research has found that people using skin care devices are happy with the outcome but awareness is low, offering a great marketing opportunity for companies in this space.

Coty and Avon now united in Brazil

Coty and Avon now united in Brazil

By Lucy Whitehouse

Following earlier announcements that such a deal was in the making, a partnership in Brazil between Coty and Avon has now been officially signed. 

Scientific category offers credible skin care opportunity

Scientific category offers credible skin care opportunity

By Andrew MCDOUGALL

As consumers’ beauty behaviour changes, a growing trend of scientific and medical skin care is sweeping the market as people increasingly look towards treating certain skin conditions, and place their trust in clinically-proven products.

Dow Chemical focuses on multifunctionality and sensorial feel

Dow Chemical focuses on multifunctionality and sensorial feel

By Simon Pitman

In this latest video interview with Dow Europe, Stéphanie Sandrock-Beunat, global beauty care strategic marketing manager, explains how the company's latest ingredient launches have been developed around the concept of providing, multi-functionality...

Vbloggers stronger than beauty brands?

Vbloggers stronger than beauty brands?

By Lucy Whitehouse

With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...

Time for brands to look outside the box

*Cosmetics Vision Special*

Time for brands to look outside the box

By Andrew MCDOUGALL

When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.

Euromonitor:

Euromonitor: "More R&D" will make green cosmetics mainstream

By Chris BARKER

Despite the benefits brands positioning themselves as natural and organic can bring, they are likely to remain a small percentage of the market due to safety and efficacy issues, according to an analyst from the market research firm.

US made up with make-up as revenues set to grow

US made up with make-up as revenues set to grow

By Andrew MCDOUGALL

Product innovation and demand for organic ingredients is helping to boost sales of make-up products in the US, and it is set for steady growth in the next few years.

Biosil targets North American active ingredients expansion

Biosil targets North American active ingredients expansion

By Simon Pitman

Fine chemicals provider Biosil Technologies is targeting expansion into the North American market after securing a distribution deal that will see its portfolio of active ingredients expanded into the Canada market.

How to stay ahead in the green cosmetics game

How to stay ahead in the green cosmetics game

By Simon Pitman

In many ways market entry into the natural and organic cosmetics category is easier these days but success will not come without integrity, according to a Euromonitor analyst.

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