Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.
The ongoing global coronavirus (COVID-19) pandemic has overturned life as we know it and given rise to the longest period of consumption reappraisal in more than 20 years, which will have a lasting impact, says an expert consultant.
Instagram is a powerful place – the social platform where influencers hang out and filtered product placements dazzle, but brand visibility requires so much more depth, says an indie beauty expert.
In an effort to reach consumers looking for safe, effective, knowledge-based beauty, cosmetics and personal care products are being marketed as ‘friendly’. While investors and retailers are looking for a ‘beauty brand she can believe in’.
Next-day shipping and 10% discounts are no longer enough to build brand affinity in beauty and as consumer touchpoints balloon, cross-channel and consistent marketing is crucial, says an online marketing expert.
Cosmetics companies making ‘free from’ claims on finished products must closely follow guidance on required criteria for substantiation, carefully considering honesty, fairness and safety, an expert says.
Fragrance player Eurofragance has kicked off 2018 with some key organisational changes, and the appointment of a new CEO in Laurent Mercier is a key one.
Health conscious lifestyles, ethical consumerism, digital connectivity as well as more authentic brand experience: the market research firm has released its top picks for 2018 trends.
Product waste reduction, enhanced e-commerce experience and minimalism among the research firm’s predictions for market-leading packaging trends for 2018.
A new report from management consulting and market research firm Kline takes a look at the disruptive, market-moving indie brands that are well positioned to be bought up.
Euromonitor International, market research firm, recently held a webinar which covered how shifts in consumer behaviour have changed the way beauty and fashion brands need to present their products, their marketing and their retail channels.
Anti-ageing has been going through something of a rebrand in western markets in recent years, and Allure magazine’s recent decision to drop the term altogether may be the clearest indicator yet.
At Cosmoprof North America this month, SSI CEO Romina Brown launched her company’s newest research platform, a cloud-based interface that provides not only the usual cosmetics and personal care figures but also data from the independent beauty supply...
A new report suggests that there is still a lot of life in consumer appetite for cruelty-free product claims, with the market set to grow by 6.1% in the period 2017-2023.
With everyone from ingredients manufacturers to finish product formulators keeping an eye on the blue light trend in skin care, we shine a spotlight on the trend.
As part of our seventh annual edition of the Skincare Ingredients online conference, we are bringing you a carefully curated discussion panel to shine the spotlight on the fast evolving probiotic trend.
The fragrance category has seen an about shift in recent years as consumers demand more targeted products, and this is underlined in a new report focusing on the UK market.
Cosmetics Design is readying its seventh annual edition of the Skincare Ingredients online conference, a chance to keep up to date on trends, network and stay on top of this fast-moving category.
Benefit Cosmetics is something of a brow behemoth: according to NPD market research, it enjoys a 50% UK market share in the £20m category - a category that has grown from £6.5m five years ago.
Lush, an international personal care brand, has launched a range of products that suggest it is pushing ahead with sustainable premium skin care products.
Sagentia, a technology and product development services company, has released a white paper that suggests phenotyping will shape the future of customised beauty.
Global beauty player L’Oréal’s travel retail business has enjoyed a strong financial year in 2016, according to its annual report, and describes itself as the number one leader in travel retail.
L’Oréal released its 2016 results this week, and with it confirmed reports that the global beauty giant is considering a sale of its ethical skin care brand, The Body Shop.
Aqua Bio Technology (ABT), a Norwegian skin care player, is making a decisive effort to expand its operations from being primarily an ingredients supplier for the industry, to also include the marketing and sales of third party products.
The dynamic, California-based biotech firm is making beauty news again, this time for a joint venture (announced on Tuesday) with Nikkol, a specialty chemical company out of Japan, which is buying a significant portion of the Amyris Neossance business.
Increasing awareness among consumers about halal-certified products boosts the demand for Halal cosmetics and the fragrance sector, in particular, which is expected to generate the largest CAGR during the forecast period.
Given recent competition in the shave and grooming categories, P&G is upping its marketing and advertising efforts as well as changing packaging and products to hold on to its market share.
DKSH, the leading market expansion services provider with a direct focus on Asia, is progressing its partnership with hair care producer Henkel in Singapore, by extending the alliance to include products by hair cosmetic brand Schwarzkopf.
Multinational manufacturer, P&G, has placed Hyland Media in charge of its media activities, one month before the Coty merger is expected to be finalised.
Lush made its quarterly product showcase open to the public this year, in what it has described as a ‘live beta test’ for its plan to launch a 24/7 ‘Lush TV’ video channel.
Global personal care player Procter & Gamble has voiced its dissatisfaction with the reach of targeted Facebook advertising, and has said it intends to redistribute its spending on the platform.
The iconic beauty subscription box company recently raised significant new financing and is looking to turn its cosmetics and personal care business around in the near future.
As the apparently unstoppable rise of the naturals trend continues, an industry non-profit association, NATRUE, has spoken out against the lack of formal regulatory definition for the term.
To keep up with consumer demand for practical, portable makeup, MAC has launched a color cosmetics collection in small, travel-sized packages—a strategy being used to sell more product in the indie beauty space as well.
BRB International and Azelis UK Life Sciences announce a strategic partnership agreement for the latter to exclusively distribute specialty ingredients for personal care applications in the UK and Ireland.