Archives for March 18, 2024

← 2024
How climate change is impacting skin care NPD

How climate change is impacting skin care NPD

By Kirsty Doolan

As air temperatures continue to rise and more of the world experiences extreme weather conditions, this is likely to negatively impact more people’s skin and create a need for new cosmetics solutions…

L’Oréal CMO on how to market a beauty brand in 2024

L’Oréal CMO on how to market a beauty brand in 2024

By Kirsty Doolan

L’Oréal’s chief digital & marketing officer Asmita Dubey recently won the World Federation of Advertisers’ (WFA) Global Marketer of the Year award. We spoke to her to learn more about her award-winning strategies and how the business is navigating...