News & Analysis on Cosmetics Innovation
While the ‘tweens in Sephora’ headlines have raised a lot of eyebrows and some deeper concerns, it’s clear that Generation Alpha has a thirst for beauty products based on science and can potentially alter the future industry landscape.
As body sprays, body mists and home fragrances see a boom, could innovating in new formats be a strong bet for future fragrance NPD?
A skin care expert who founded the first microbiome-focused skin care brand Gallinée would love to get stuck on the scientific backing of her probiotic products, but the consumer understanding just isn't there yet.
Luxury brand Molton Brown has bolstered its omnichannel capabilities and is targeting untapped markets in Asia as it moves to capitalise on emerging opportunities.