Celebrity beauty brands exceed $1bn in sales in 2023, says NIQ report
With a focus on authenticity and strong social media presence to drive growth, celeb beauty brands are setting the stage for success in the beauty industry in 2024.
News & Analysis on Cosmetics Innovation
With a focus on authenticity and strong social media presence to drive growth, celeb beauty brands are setting the stage for success in the beauty industry in 2024.
According to market insights company Statista, by 2028, the global male grooming market is estimated to be worth about $115bn (US dollars) – up from nearly $80bn in 2022.
The renewal and extension of successful licensing partnerships with top German fragrance brands will help to further strengthen the beauty company’s market share.