Archives for January 11, 2024

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Designing and branding synthesised ‘natural’ beauty products

Designing and branding synthesised ‘natural’ beauty products

By Kirsty Doolan

When a cosmetic or personal care product has been created with a biopharmed ‘plant-based’ ingredient rather than one from nature, should traditional design codes for ‘natural’ or ‘clean’ beauty go out of the window? Where do you start with designing and...