Decoding Gen Z: what’s driving this consumer cohort now?
Generation Z can be vocal, but their words don’t always align with their actions when it comes to buying beauty products. We spoke to EY’s Marcie Merriman to find out more…
Archives for September 27, 2023
5 beauty brands with a mental health focus
With Mental Health Day on the horizon in October, we’ve rounded up five beauty and wellness brands that have cleverly incorporated mental health awareness and support into their marketing strategies.
Not just a buzzword: Demand for ‘contactless skin care’ booms amid rising hygiene awareness
Singapore-based cosmetics firm Ice’s Secret says that consumers, especially those with sensitive and damaged skin, are increasingly looking for products that are both effective and sanitary.
Nanyang ambitions: CHLITINA CEO marks SEA as next major growth opportunity
Beauty company CHLITINA is poised to expand in South East Asia on the back of the rising spending power of consumers in the region’s emerging markets.