New beauty consumer insights from social listening
Brandwatch has identified the major topics that have been trending in beauty consumers’ online conversations over the past year, to help guide brands on what their customers want.
Archives for September 20, 2023
Skincare, sensory and sustainability claims are helping to reimagine color cosmetics
With a greater emphasis on skincare and sustainability claims, a new report highlights how the fast pace of change in the color cosmetics category is being driven by developments in the digital realm.
“Japan stands out as a particularly promising frontier”. SOPHIM’s CEO on growth plans
We spoke to Jacques Margnat, the President of French natural ingredients supplier SOPHIM, about the company’s expansion plans after it secured new funding.
‘Uncovering more miracles’: SK-II’s latest breakthrough boosts PITERA relevance to younger consumers
SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers.