News & Analysis on Cosmetics Innovation
A recent study by DTC ecommerce data company ESW stresses how Millennial and Gen Z consumers are willing to explore international destinations, but will still stop short if the price tag is considered to be too high or a brand is not being truly authentic.
The Perfect Corp has lifted the lid on virtual try-on data for the nail category that shows how AI and AR technologies are helping to personalize the color nail category and give consumers exactly what they are looking for.
We spoke to Symrise’s Director of Microbiology Research, Steffen Nordzieke, about the company's latest research in the microbiome of underarm sweat, which he unveiled at last week’s IFSCC conference in Barcelona.
Jo Hughston, Head of Marketing at social-first marketing agency The Goat Agency, shared her advice for beauty brands that are navigating the ever-changing social media landscape in late 2023.
Indian skin care brand Dot & Key has grown five times over the past couple of years after repositioning it to attract mass market audiences.