4 ways emerging brands can resonate with Gen Z consumers
Global integrated agency Impero has researched how challenger brands can redefine beauty advertising for younger consumers. Its Head of Strategy Charlotte Willcocks shared her insights.
Archives for August 23, 2023
What beauty brands need to know about popups
Beauty popup expert James Barnes, founder of creative agency Backlash, shared his advice on what makes a good popup and revealed the recent trends he’s spotted.
“Our preference for utilising freshly pressed ingredients often leads us to customise:” BYROE founder.
Skin care brand BYROE uses upcycled ingredients inspired by age-old South Korean beauty rituals to create its products. We spoke to founder Amy Roe about her vision and product development.
‘The right time’: L’Oréal bets on Redken to satisfy Indian consumers’ need for individualisation and experimentation
L’Oréal Professional has launched Redken in India to fulfil the growing demand for specialised solutions across colour, styling, and care in the hair care market.