Archives for July 12, 2023

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‘Niche is the new luxury’: Aura Prestige eyes ‘big time’ growth on the back of niche fragrance boom in SEA

12-Jul-2023

By Amanda Lim

South East Asian beauty distributor and retailer Aura Prestige is aiming to further expand its footprint in markets such as Indonesia, Malaysia, Singapore and Vietnam, as demand for luxury niche fragrances intensifies in the region.

Expanding footprint: Kao aims to raise market share of key global brands via product renewal and flagship stores

12-Jul-2023

By Hui Ling Dang

Japanese cosmetics giant Kao Corporation has dedicated resources to strengthen the presence of selected brands worldwide, with premium brand SENSAI leading the way through an upcoming flagship store in Shanghai.