News & Analysis on Cosmetics Innovation
Data intelligence company Proxima is leading the way for DTC beauty and personal care product brands to better reach consumers and target specific demographics with best-fit products by utilizing underlying AI data sources to better meet consumer needs.
L’Oréal is pumping cash into three environmental initiatives as it seeks to influence eco projects ‘beyond its business’, but at the same time is facing a further backlash over chemicals in hair products most commonly used by Black women.
Exclusive insights from L’Oréal and The Body Shop, Orcé Cosmetics, Juicy Chemistry, and Nodspark reveal the key influences driving the changes in the rebounding colour cosmetics category in Asia Pacific.