News & Analysis on Cosmetics Innovation
Consumer demand continues to evolve in 2023 as AI/AR tools become more advanced, allowing cosmetics and personal beauty care product companies to provide more customized omnichannel brand encounters.
Quadpack has released the Regula Petit Jar, an innovative and sustainable design for cosmetics and personal care product manufacturers seeking recyclable options for sample or travel-sized product launches.
Fragrance giant Givaudan says it has overcome the challenges of translating the scent of petrichor, defined as the smell that comes from the ground when rain falls after a dry period, into a new product called Geogaia.
Japanese beauty brand SHISEIDO is releasing a new lipstick that will tap into post-pandemic consumer demand for both strong colours without compromising on comfort.