News & Analysis on Cosmetics Innovation
Michael Malul London will now serve consumers in twenty-four countries through collaboration with international DTC eCommerce company ESW, who solves multiple pain points for the company’s global brand expansion.
Beauty consumers today expect all claims to be scientifically substantiated and see great value in expert-led insights, strategies that will prove key as the value of products are increasingly called into question, says the head of beauty at Mintel.
A leading supplier of ashwagandha is eyeing untapped potential in the beauty and personal care market where it believes it can satiate demands for high-performing natural ingredients in both skin and hair care.
Kao Corporation has developed a new type of no-rinse shampoo sheet that aims to fulfil different needs, including consumers with active lifestyles, caregivers, and those working in disaster relief.