News & Analysis on Cosmetics Innovation
It is time for beauty to ditch the ‘anti-ageing’ discourse and instead opt for positive and holistic messaging and innovation that takes a preventative and celebratory approach to ageing, say executives from L’Oréal, Unilever and Beautystreams.
Next-generation sun care, thinking local, the value of waste, menopause wellness and the importance of clinical proof-points are the top five beauty trends this year, being driven by an era of intentional consumption, says trend forecaster Beautystreams.
Japanese beauty giant Kao is looking to develop new products based on distinct orchid scents, after discovering hundreds of options that are yet to be harnessed for commercial applications.