News & Analysis on Cosmetics Innovation
Brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers, and companies should be working to meet consumer demand, advises report.
Special Edition: Inside-Out Beauty – Science And Product Innovation
Curcuma supplements in combination with a curcuma-based topical show most promise in targeting ageing signs like wrinkles versus just using a cream, say researchers.
Cosmetics and personal beauty care product companies can directly engage with consumers requiring more information before making a purchase – and 1:1 texting provides an opportunity to establish that relationship quickly.
Beauty brands and retailers must invest in continuous relationship building with consumers via personalised, algorithmically orchestrated digital experiences across every step of the shopper journey, says the CEO of Finnish tech firm Revieve.