News & Analysis on Cosmetics Innovation
Sephora pulled influencer lines from its shelves, Forma Brands filed for bankruptcy, and a slew of celeb beauty brands have faced increased consumer criticism. Is the ‘star power’-based business model failing? And if so, why?
The teeth whitening category continues to boom as consumers worldwide seek out brighter smiles, but differing regulatory frameworks and consumer expectations mean innovation must stay broad, says a Colgate-Palmolive exec.
For the first time, researchers have successfully extracted and produced a potent skin-brightening botanical extract from the burdock plant.
TikTok changed the entire trends cycle for beauty brands in 2022, but how can it be used to drive sales in 2023? And what will happen if it’s banned in the US and EU?