News & Analysis on Cosmetics Innovation
International beauty majors L’Oréal and Johnson & Johnson have launched smart beauty innovations in lipstick, brow care and skin supplements at this year’s CES tech tradeshow.
The return of in-store shopping, growth for ‘taboo’ products and demand for at-home salon treatments are just some of the industry trends we can expect to see this year, says NielsenIQ.
The beauty industry can connect better with consumers by rethinking how it communicates and markets sustainable product offerings, bringing additional aspects into the narrative, say industry executives.