News & Analysis on Cosmetics Innovation
Unilever-owned Dove has unveiled a global campaign designed to drive diversity in virtual beauty, collaborating with game developers and a gaming charity to catalyse change and improve female representation in the gaming world.
Building communities and taking a ‘virtual first’ approach will be key to future success in the beauty metaverse, but brands will also need to play outside that space to engage other consumers looking to embrace tech, say industry experts.
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Consumers increasingly expect sustainability in cosmetic products. BASF’s personal care business is responding with a broad spectrum of solutions, including biopolymers.