News & Analysis on Cosmetics Innovation
With the online beauty boom after COVID-19, it has become harder for skin care brands to stand out and engage with shoppers who still enjoy and rely on traditional tactile engagement ahead of purchase, says Mintel.
Design to reuse should be prioritised as a sustainable beauty strategy because its overall positive impact far outweighs working with reduced or recyclable materials, according to European researchers.
Beauty Broadcast Video Series
The demand for cosmetic formulations that marry nature and science is creating vast opportunities for APAC’s blossoming hair care category, according to a leading formulation expert.