News & Analysis on Cosmetics Innovation
Special Edition: NATURALS & NATURALLY-DERIVED – SOURCING, CHEMISTRY AND CLAIMS
As the beauty industry continues its push forward with natural and organic cosmetics innovation, focus must be placed on the biodegradability of ingredients – still surprisingly overlooked in the field, says a formulation expert.
Haircare brand Herbal Essences announced they will be implementing a resin derived from an advanced-recycling technology which turns waste plastic in molecularly virgin plastic.
Consumers are increasingly aware of the detrimental effects of not getting enough sleep, and emerging links between the gut microbiota and sleep could create opportunities for prebiotics and probiotics in the booming natural sleep aid category.
Consumer interest is turning more towards natural and sustainable ingredients, and while plant extracts are a good potential avenue to satisfy that trend, more research is needed to effectively implement natural antioxidants.