Archives for October 27, 2021

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Brand story: The recent APAC developments from the biggest names in beauty

27-Oct-2021

By Amanda Lim

We round-up our most-read stories on the activities of the big-name beauty brands in the region, featuring news updates from Shiseido, LG Household & Health Care, Amorepacific, and more.

Beauty on Bilibili: Why this untapped channel is becoming an important platform for brand marketing in China

27-Oct-2021

By Amanda Lim

Chinese video-sharing platform Bilibili is steadily becoming a key marketing channel for beauty brands targeting Gen Z consumers as beauty-centric content grows on the platform.