News & Analysis on Cosmetics Innovation
Botanical green tea extracts can protect hair from ultraviolet (UV) damage by reducing the formation of certain protein biomarkers, though efficacy is linked to antioxidant levels of the extract, finds a P&G funded study.
Sepawa 2021
Beauty and personal care brands can innovate further with fragrances, bringing scent to the centre of a product and highlighting health and wellbeing benefits it can bring, says a Mintel analyst.
Singapore-based brand Verdure believes there is need for more tech innovation targeting hair care concerns, with the majority of developments focused on other categories in the beauty space.