News & Analysis on Cosmetics Innovation
The next two years will see five cohorts of beauty consumers take centre stage - skinimalists, refillutionaries, beautopians, super basics and skillusionists - drawing a sharper focus on core desires around frugality, sustainability, gender fluidity and...
Special Edition: CIRCULAR BEAUTY – SUSTAINABLE SOURCING, GREEN CHEMISTRY AND ECO-DESIGN
L’Oréal’s Garnier brand is working with branded content studio National Geographic CreativeWorks on a worldwide educational campaign designed to empower beauty consumers to live greener.
Japanese beauty major Shiseido is throwing its full weight behind skin care with its CEO believing there are “emerging segments” that it can capitalise on in the next few years.