News & Analysis on Cosmetics Innovation
Global consumers are leaning into everyday influencers versus celebrities and established figures because this is where they believe authentic content can be found – a trend beauty brands must look at carefully, says an expert.
International skin care major Beiersdorf has developed two products targeting post-acne marks under its derma brand Eucerin, stretching out capabilities of patented active Thiamidol and taking the company into new territory, say executives.
Shiseido has confirmed plans to launch Second Skin on October 1 – a technology that can diminish undereye ageing signs without make-up, in a move the firm says will offer “new experiences” to consumers.