Archives for July 26, 2021

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#tiktokmademebuyit: How TikTok has ‘democratised’ creativity and inspired a diverse and worldwide beauty rush

26-Jul-2021

By Kacey Culliney

International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...

Brand loyalty: L’Oréal says Shopee brand membership programme spurs members to spend more

26-Jul-2021

By Amanda Lim

Beauty giant L’Oréal has observed that consumers that join its brand loyalty programme on e-commerce platform Shopee have spent 2.4 times more than non-members.