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Tools + topicals is where the ‘real innovation lies’ in beauty - designer

Listen to Beauty 4.0 - A Podcast by CosmeticsDesign-Europe - as part of our Special Edition on Beauty Tech

Tools + topicals is where the ‘real innovation lies’ in beauty - designer

By Kacey Culliney

Combining beauty tools with topicals for enhanced efficacy and improved usability is a gap in the market with plenty of promise that brands haven’t quite found yet, says Jo Barnard, founder and creative director of Morrama.