News & Analysis on Cosmetics Innovation
British indie brand Five Dot Botanics has secured listings with The Hut Group on two of its mass beauty sites Lookfantastic and Mankind – a move set to take the natural, minimalist skin care conversation mainstream, its founder says.
As the beauty and personal care world explores how it can achieve circular beauty, consumers want to see zero waste and supply chain transparency made a reality in the burgeoning category they define as ‘clean’, say beauty experts.
International beauty major L’Oréal has kickstarted a company-wide project to transition to green sciences across its entire global portfolio and plans to ramp up communication efforts to ensure consumers fully understand the move.