Archives for February 23, 2021

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Masstige move? Estée Lauder to acquire Deciem in two-part deal

Masstige move? Estée Lauder to acquire Deciem in two-part deal

By Kacey Culliney

Prestige beauty major The Estée Lauder Companies will up its investment in mass functional beauty player Deciem, establishing terms for full ownership in three years – a move that will diversify it into the increasingly important masstige market, an...