Archives for February 8, 2021

Beauty boost? Revlon eyes global brand extensions ‘for significant long-term revenue’ via MDR Brand Management

International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.

COVID-19 Consumer Shifts Close-Up - Part II

Beauty can expect ‘two waves’ of sustainability interest post-COVID

The ongoing COVID-19 crisis has accelerated consumer focus on sustainability and planetary change, with a first wave of dominant interest set to splash over the next 18 months and drive sentiments mainstream by 2022, says an expert consultant.

'Constructive disruption': How P&G is trying to close the physical and e-commerce shopping divide

Personal care giant Procter & Gamble (P&G) has shed light on how it is striving to bridge the divide between offline and online retail to help smooth the consumers’ shopping journey.